University of Kentucky College of Agriculture

Business Support and Expansion

Business Retention and Expansion (BRE) Program

Contact: Rick Maurer (859-257-7582 or richard.maurer@uky.edu) or Alison Davis (859-257-7260 or alison.davis@uky.edu)

Dr. Rick Maurer conducts the Business Retention and Expansion Program. BRE is a community-based program that helps communities survey local businesses to determine the local business situation and makes recommendations to help keep existing businesses in the community.

In the BRE program, an Extension Specialist usually works with a local sponsor, such as a Chamber of Commerce, to visit local businesses to identify strengths and issues for doing business in the community or county.  Steps of this BRE program include:  identifying local sponsors; organizing a planning committee; getting “volunteer visitors” to conduct interview local businesses; and responding to issues and opportunities that result from the interviews. 

The Extension Specialist will assist in all of these steps, as well as helping to develop the interview guide, analyzing the results of the interviews, writing the final reports, helping to present the results, and assisting with the follow-up actions from recommendations that come from the results.

Costs and scheduling:   Varies. To start a BRE Program in your community, contact Rick Maurer (859-257-7582 or richard.maurer@uky.edu) or Alison Davis (859-257-7260 or alison.davis@uky.edu).

 

Fundamentals of Marketing

Contact: Alison Davis (859-257-7260 or alison.davis@uky.edu)

Many people think marketing is simply advertising and promotion.  However, a business owner satisfies the first three fundamental P’s of marketing (product, price, placement) the fourth P (promotion) is barely needed.  Alison will assist existing businesses who are thinking about expanding their line of products or services as well as individuals who are thinking about a new business concept and need some help exploring the feasibility of the operation. 

In addition, Alison also offers a seminar (approximately 90 minutes) about the basics of marketing to extension agents, agencies, or other groups. There is no cost for this seminar.

Costs and scheduling: Varies. Ranges from $500 to $10,000.  Contact Alison Davis for more information (859-257-7260 or alison.davis@uky.edu).


Health Services in the Local Economy

Contact: Alison Davis, Director Kentucky Rural Health Works Program (859-257-7260 or alison.davis@uky.edu)

The Kentucky Rural Health Works Program (KRHW) was created to help rural communities and health administrators better understand the role health care plays in a local economy. KRHW can provide reports and analyses for your community that includes:

  • Economic Impact of Health Care (County Level)
  • Return on Investment Reports
  • The Economic Impact of the local hospital
  • The Economic Impact of a Rural Physician in Kentucky
  • The Impact of Specialty Physicians
  • Feasibility studies for new hospitals, physicians’ offices, and specialty physicians and services

In addition, KRHW can conduct community health assessments as well as provide assistance for creating and operating a Rural Health Network.

For more information visit: http://www.ca.uky.edu/agecon/index.php?p=206

Costs and scheduling:  Varies. Ranges from no cost to $3,000.  Contact Alison Davis for more information (859-257-7260 or alison.davis@uky.edu).