Enhancing the Marketing Skills of Artisans
The purpose of this program is to provide educational resources to artists who make their living, or a portion of their living, as artisans or crafts persons,
thereby enhancing their marketing skills and profitability. Three educational modules have been developed that will enhance these skills.
The modules are: Trends and Niche Marketing, Marketing Your Product: Booth Design, and E-Commerce. The modules have been placed online so that Extension Agents will be able to utilize the materials at any time. Included are evaluation materials that can be used for each of the modules. The materials are currently in a beta testing stage. The finalized version of the materials will be available later this year.
Evaluation Materials
| Initial and Final Survey |
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| Final Discussion Questions |
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Trends and Niche Markets Module Materials
| Lesson Plan |
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| Powerpoint Presentation |
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Record Keeping Module Materials
| Lesson Plan |
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| Powerpoint Presentation |
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Marketing Your Product: Booth Design Module Materials
| Lesson Plan |
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| Powerpoint Presentation |
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| Handout |
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E-Commerce Module Materials
| Lesson Plan |
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| Powerpoint Presentation |
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