University of Kentucky College of Agriculture

Enhancing the Marketing Skills of Artisans

The purpose of this program is to provide educational resources to artists who make their living, or a portion of their living, as artisans or crafts persons,
thereby enhancing their marketing skills and profitability. Three educational modules have been developed
that will enhance these skills.

The modules are: Trends and Niche Marketing, Marketing Your Product: Booth Design, and E-Commerce. The modules have been placed online so that Extension Agents will be able to utilize the materials at any time.  Included are evaluation materials that can be used for each of the modules. The materials are currently in a beta testing stage.  The finalized version of the materials will be available later this year.


Evaluation Materials

Initial and Final Survey    
Final Discussion Questions    

6 Weeks Follow Up Survey

 

   


Trends and Niche Markets Module Materials

Lesson Plan    
Powerpoint Presentation    
 Handouts    

Production Costs Worksheet

 

Powerpoint Script

 

 

Record Keeping Module Materials

Lesson Plan    
Powerpoint Presentation    
 Handouts    

Additional Resources

 

Powerpoint Script  

 

 

 

Marketing Your Product: Booth Design Module Materials

Lesson Plan    
Powerpoint Presentation    
 Handout    

Powerpoint Script

 

   

E-Commerce Module Materials

Lesson Plan        
Powerpoint Presentation        
 Handouts        

Online Selling Markets

 

 Social Media

 

Activity Two

 

Activity Three

Powerpoint Script